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From
Islamabad , Pakistan
[email protected]
Ph: +92333 5333838
Work Inquiries
[email protected]
Ph: +92333 5333838
June 3, 2019

Hyperinfinity

HyperInfinity provides a simple and fun vast range of  services to the customers. The company has more than 10 million loyal customers around the world and more than  hundreds  of international services.
The marketing team from HyperInfinity approached me with the ultimate goal of making a new visual identity design appealing to international users beyond their initial Asian market and increasing brand awareness.
HyperInfinity  was in good competition. So my task was to create a visual identity that was strong enough to compete with big players .

As you know from my projects on Bēhance, my “design funnel” approach starts with defining a visual positioning, preparing moodboards, and all other exploration and preparation work. When it’s done and everything looks correct from a positioning and marketing perspective, i start producing tons of sketches with different levels of fidelity.
That’s the only way to find the right balanced shape that conveys a recognizable and applicable metaphor for a logo sign. Of course, a logo sign is not always required for a company branding, and there are a lot of brands that live with a wordmark only. But the reality of digital products like mobile apps is that a logo sign is required because a core brand asset is the app icon.
Open Project
Task

Rebuild a unified visual system for the brand, made of steel which can change the world in a while.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

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